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Research papers

Image development and consumer reality

The underlying thesis of this presentation is that effective and market-relevant image-building strategies can only be developed based on a precise understanding of consumer reality. An image cannot be determined and established arbitrarily; it must...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Author: Stephan Grünewald
Company: IFM Mannheim
June 15, 1994
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Citation

Grünewald, S. (1994a, June 15). Image development and consumer reality. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/image-development-and-consumer-reality